PT. Summarecon Agung Tbk. (Summarecon) has been established for more than 30 years as a pioneer in the development of Summarecon Kelapa Gading area. It has also succeeded in developing Summarecon Serpong district in the area of Serpong, Tangerang. Along with the rapid development of the region, Summarecon Serpong Gading Serpong Sentra is equipped with a business center and integrated commercial area of 17ha developed since 2004, consisting of Summarecon Mal Serpong, Salsa Food City Food Center, and Modern Market Sinpasa. Summarecon Mall Serpong is officially launched on June 28, 2007. It is a unique shopping center, magnificent and situated in a luxury ambiance that can deliver a shopping experience more pleasant than usual for people in Serpong, Tangerang, and surrounding areas. SMS stands on an area of 50,000 meter square. This is the first stage of development with full system-leased mall, which will be within the next 10 years will be developed in three phases. Along with the rapid growth in the region Summarecon Serpong, on October 27, 2011 Summarecon Mal Serpong (SMS) Phase 2 was officially opened, SMS Phase 2 is an extension of SMS Phase 1, which was built according to the original plan of the development of the commercial district of Sentra Gading Serpong. "Expansion of Phase 2 SMS with the concept of modern architecture and environmentally friendly, originally made to meet the growing needs of people in Serpong and the surrounding areas, as well as increasing public visitors to SMS Phase 1". SMS Phase 2 has an area of 60,000-meter square, this shopping center has three floors and is filled with approximately 180 tenants. Given this development, the SMS has a whole area of 110,000-meter square. SMS Phase 2 comes complete concept that has been developed in the previous stage, three in total complement atrium SMS as an area that can be utilized for organizing major events, exhibitions and product launching. In addition, Downtown Walk has always been the main destination community, which expanded with the addition of three stages. Downtown Walk is also equipped with F&B Store, the two-storey building that promises best view to watch live music and other entertainment performances. Expansion area and venue for organizing the event was accompanied by an increase in interesting events both indoors and outdoors. Some of the featured events such as Downtown Walk Festival SMS, Serpong Culinary Festival, Chinese New Year, Back to School, Ramadan, Oktoberfest, Christmas & New Year Celebration was more festive and spectacular, with new locations in the development of Phase 2 of this SMS. SMS Phase 2 also gives the option to shop more diverse customers, with the joining anchor tenant elected, such as Centro Dept. Store, Pongs Do It Best, Best Denki, Eat & Eat is where the anchor tenant in the SMS Phase 2. There is also a various tenant in the SMS Phase 1, such as Farmers Market, Gold's Gym, Gramedia, Time Zone, and Star Department Store. The selection of our tenants does carefully, taking into account the needs of the community, as well as shopping and entertainment trends at this time. SMS visitors shopping convenience is also enhanced by the addition of parking spaces on the whole SMS capacity up to 4000 vehicles car park. The presence of SMS since its first stage in Serpong area in mid-2007, has proved to transform people's lifestyles in Serpong. Success Downtown Walk into a style icon of life, even inspire other entertainment centers in the area of Serpong and Jakarta. With the experience of developing Mal Kelapa Gading Summarecon for more than 20 years, it is believed that SMS will continue to grow gradually, as happened in Kelapa Gading. In the end, the presence of this facility supports the mission of Summarecon in actively participating in developing the region into an area of Summarecon Serpong value, while increasing business turnover in the region as well as providing an integrated facility to the community and surrounding Serpong.
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